Someone once asked him why he had chosen such an unusual name for his organization, and Saunders' reply was, "So people will ask that very question." He wanted and found a name that would be talked about and remembered. One story is that he saw from a train window several little pigs struggling to get under a fence, and the rhyming name occurred to him then. Updated The former Piggly Wiggly supermarket on Sumar Street in West Ashley will be reduced to rubble over the next two weeks. The company also provides the retailers with services such as support, marketing programs, and a line of promotional items. It issues Piggly Wiggly® franchises to qualified independent grocery retailers.
Saunders' reason for choosing the intriguing name Piggly Wiggly ® remains a mystery he was curiously reluctant to explain its origin. Piggly Wiggly, LLC’s corporate headquarters are in Keene, N.H. Opened on May 2, 1925, the four original stores were all owned by chain founder Clarence Saunders.The chain itself was founded by Saunders in Memphis, Tennessee in 1916. Piggly Wiggly Corporation continued to prosper as franchiser for the hundreds of independently owned grocery stores allowed to operate under the Piggly Wiggly name and during the next several decades, functioned successfully under various owners. The Piggly-Wiggly chain of owner-operated grocery stores entered the Birmingham market with four locations.
FORMER PIGGLY WIGGLY LOCATIONS IN OHIO SERIES
The stock was successfully traded on the New York Stock Exchange for some time, but through a series of stock transactions in the early 1920s, Saunders lost control of Piggly Wiggly and had no further association with the company. The original Piggly Wiggly Corporation became owner of all Piggly Wiggly properties: the name, the patents, etc., and Saunders began issuing stock in the Corporation. Piggly Wiggly Corporation, established by Saunders when he opened the first store in Memphis, secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of Piggly Wiggly stores. There were shopping baskets, open shelves and no clerks to shop for the customer – all unheard of! Operating under the unusual name Piggly Wiggly, it was unlike any other grocery store of that time.
Saunders, a flamboyant and innovative man, noticed that this method resulted in wasted time and expense, so he came up with an unheard-of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.ĭespite predictions that this novel idea would fail, Saunders’ first store opened Septemat 79 Jefferson Street in Memphis. It was founded on Septem (although it did not open until five days later due to delays in construction), at 79 Jefferson Avenue in Memphis, Tennessee, by Clarence Saunders. In grocery stores of that time, shoppers presented their orders to clerks who gathered the goods from the store shelves. Piggly Wiggly was the first self-service grocery store. Join our Pig Perks reward program today Spend 1, earn 1 point. Piggly Wiggly®, America's first true self-service grocery store, was founded in Memphis, Tenn. Hot deals & cool prices every single week of the.
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